Updated November 24, 2015Your privacy and the security of your personal information is very important to us
The type of information our websites and stores collect about you
Forever 21 collects information that you provide to us or that we learn about you from your use of our Websites or shopping at our stores. We receive and store information you enter on our Websites, provide to us at our stores, or give to us in any other way. For example, you may provide information to us when you make an in-store purchase, register with our Websites, sign-in, search or add items to your shopping cart, purchase an item, participate in a survey, contest or promotion, apply for a job, request to receive our marketing materials, or communicate with Forever 21's customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, email address, financial and debit or credit card information, and personal shopping and product preferences. In applying for a job with us, you may provide to us your name, address, phone number, email address, previous work experience, references and other personal information about your background and experience.
We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user.
If you would like more information about this practice and to know your choices about not having this anonymous information used by our third party service provider, please click here.
We do not respond to 'do not track' signals or similar mechanisms. Third-party service providers keep track of your browsing activities on our Websites, which enable us to target advertising based on your browsing history and preferences. You can learn more about online marketing practices and the technologies that support them, or opt-out of third party tracking mechanisms by visiting the Network Advertising Initiative website, by clicking here.
Our social media tools, such as the Facebook, Twitter, YouTube, Instagram, Pinterest, and Google Plus widgets, are either hosted by a third party or hosted directly on our site. Your activity with these tools is governed by the privacy policies of the companies that provide them.
How Forever 21 uses information about you
We use information we have collected about you to provide you with the very best shopping experience, the most current fashion clothing and accessories, and personal style news. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties, or to our affiliates, who may want to offer you their own products and services unless you have requested or authorized us to do so.
We may share your personal information with third parties or affiliates of Forever 21 where it is necessary for us to complete a transaction you authorized or perform some other activity you have asked us to do.
We may share your personal information with third parties or affiliates of Forever 21 with whom we have contracted to perform services on our behalf, for example for product and service fulfillment or for marketing purposes. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.
We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition or bankruptcy, as discussed further below. We may disclose information about you to protect against fraud and other crimes and to enforce our contracts with you.
We try to provide you with the information you need to make informed reasonable choices with respect to how our Websites use or share your information. Forever 21 collects and uses personal information from you in several ways:
Your contact preferences and opt-out choices
To update your subscription preferences, you may contact us using one of the following methods:
Please note that direct mail requests may take up to six to eight weeks to become effective.
Our security practices
Our internal data security policies restrict access to customers' personal information to authorized employees. Authorized employees may use our customers' personal information for Forever 21 business purposes only. Our employees are bound by Forever 21 policies that require them to maintain the confidentiality of our customers' personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination.
We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information. For example, for the security of your online visit to our Websites, we may make use of firewall barriers, encryption techniques and/or authentication procedures. Any personal information you save on our Website through your online account, including your debit or credit card, and other financial information, will be stored on secure designated servers, accessible only to those who require it in order to process your order and payment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, Forever 21 cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary and to the extent possible so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the email address you provided to us when you registered with our Websites.
What are cookies and how does our website use them?
Links to third party sites and websites containing our websites branding
Contact preferences and accessing your personal information
You have choices when it comes to how Forever 21 uses your personal information. When you register online with our Websites or sign-up in our stores, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail, email, and/or mobile text message (i.e., SMS and MMS). If you elect not to receive such product marketing information by direct mail or email, Forever 21 may continue to contact you as necessary to service your account and process your transactions. You can change your preferences by following the instructions for opting out at the end of the marketing email, or by following the instructions for Account Information on the Websites or by contacting Customer Service here, or calling in the U.S. or Canada 1-888-494-3837 (EVER) (-Toll Free).
Keeping your account information accurate and up to date is very important so we can provide you with excellent service. If your account information is incomplete, inaccurate or not current, please follow the instructions for My Account on our Websites to correct or update your account information online, or you may contact Customer Service here. or call in the U.S. or Canada 1-888-494-3837 (EVER) (-Toll Free).
You can login to your account on our Websites if you want to review or change the information you provide to us. You may also contact us at 1-888-494-3837 (EVER) (-Toll Free) to review or request any changes to your account or to the information you provide to us.
If you need additional assistance or wish more information about our privacy practices, please call in the U.S. or Canada 1-888-494-3837 (EVER) (-Toll Free) and ask to speak to our Legal Department.
Our Websites are hosted in the United States and are intended for United States and Canadian visitors.
Your California privacy rights
To request your personal information under California Law, please contact us via the following methods, using “California Privacy Rights” as the heading:
Mergers, acquisitions and bankruptcy
Our websites are not for use by children
Children are not eligible to use our Websites. We ask that minors (under the age of 18) only use our Websites in conjunction with your parents or guardians. Children under 13 years of age should not send any information about themselves to Forever 21. If a child under 13 submits information through any part of our Websites, and Forever 21 becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.
F21 promo alerts - mobile terms & conditions
What else should I know about my privacy
You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.
Forever 21, Fashion 21, XXI, XXI Forever, Love 21, Love & Beauty, Life in Progress, For Love 21, 21 Men, F21 Red, and www.forever21.com and http://canada.forever21.com are tradenames and/or trademarks of Forever 21, Inc. and its affiliates.