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privacy & security

Effective as of January 15, 2009

Your Privacy and the Security of Your Personal Information is Very Important to Us

Forever 21, Inc., and its U.S. and Canadian retail affiliates, Forever 21 Retail, Inc. and Forever XXI, ULC (collectively, "Forever 21"), value our customers and visitors to our Websites and respect your concerns about the privacy of your personal information and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping. This Privacy Policy applies to our Websites hosted in the United States and Canada, namely, www.forever21.com and http://canada.forever21.com (collectively, the "Websites"), and to our fashion marketing and sales activities, including sales through our store locations, in the United States and Canada under our brands Forever 21r, Heritage 1981r, Twelve by TwelveT, ReferenceT, For Love 21T and GadzooksT. This Privacy Policy protects consumers providing information through our Websites and stores and is not designed to protect business information. By using our Websites or providing information to us at our stores, you consent to the collection and use of your personal information. In addition to reviewing our Privacy Policy, you should also read our Terms of Use for our Websites. Your use of our Websites constitutes your agreement to its terms and conditions.

Our Privacy Policy Will Change Over Time
Because we continue to develop our Websites and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If you are a registered user of our Websites, we may notify you by email of material changes to our Privacy Policy using the most current email address you have provided to us. Your continued access and use of our Websites will constitute your acceptance of any changes or revisions to our Privacy Policy.

This Privacy Policy explains and summarizes how we collect, use and protect your personal information as you interact with us online and through our customer and technical support. This Privacy Policy explains:

  • What information Forever 21 gathers from users of our Websites.
  • How Forever 21 uses the personal information that you share with us and that we learn about you because of our relationship.
  • How Forever 21 uses "cookies" and "IP Addresses."
  • What personal information, if any, Forever 21 may share about you with others and the conditions that protect your information if it must be shared.
  • What kind of security measures Forever 21 takes to protect your information from loss or disclosure and how Forever 21 will inform you in the event of a security breach.
  • The circumstances under which you can access your personal information you have shared with Forever 21 and have that information corrected, restrict Forever 21's use of that information, and even have it removed from our records.
  • Other things you should know about privacy and Forever 21.
Forever 21 collects information that you provide to us or that we learn about you from your use of our Websites or shopping at our stores. We receive and store information you enter on our Websites, provide to us at our stores, or give to us in any other way. For example, you may provide information to us when you register with our Websites, sign-in, search, add items to your shopping cart, pay for an item, participate in a survey, contest or promotion, apply for a job, request to receive our marketing materials, or communicate with Forever 21's customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, email address, payment card information, and personal shopping and product preferences. In applying for a job with us, you may provide to us your name, address, phone number, email address, previous work experience, references and other personal information about your background and experience.

We also automatically receive and store certain types of information whenever you visit our Websites. We might also receive information about you from other sources, such as in providing you special offers that we think will be of interest, and we may add that information to our account information. We use a third-party service provider to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. No personally identifiable information is collected or used in this process. They do not know the name, phone number, address, email address, or any personally identifying information about the user. You can also read more about online marketing practices and the technologies that support them by visiting the Network Advertising Initiative website by clicking here.

We use information we have collected about you to provide you with the very best shopping experience, the most current fashion clothing and accessories, and personal style news. We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties, or to our affiliates, who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may share your personal information with third parties or affiliates of Forever 21 where it is necessary for us to complete a transaction you authorized or perform some other activity you have asked us to do.

We may share your personal information with third parties or affiliates of Forever 21 with whom we have contracted to perform services on our behalf, for example for product and service fulfillment or for marketing purposes. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition or bankruptcy, as discussed further below. We may disclose information about you to protect against fraud and other crimes and to enforce our contracts with you.

We try to provide you with the information you need to make informed reasonable choices with respect to how our Websites use or share your information. Forever 21 collects and uses personal information from you in several ways:


  • Website usage. Forever 21 or Forever 21's authorized service providers may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of our Websites. We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the website, to track usage of the website, and to address security hazards. Forever 21, or one of Forever 21's authorized service providers, may use this information to track aggregate traffic patterns throughout our Websites for Forever 21's internal analysis.
  • Online Transactions. We collect information about you when you shop on our website. You may visit our site without registering, but if you wish to add merchandise to your shopping cart, save your debit or credit card information with us online, create a wish list or use other special features offered on our site, you may need to provide us with certain information, including your name, address, phone number, financial information, and email address, to open an account with us. We will assist you in creating a user id and a password to protect your account information. Similarly, if you wish to apply online for a job position with us, you will be required to submit relevant information about your background and experience.
  • Store Transactions. We collect information about you when you purchase merchandise in our stores or sign-up in our stores to receive our marketing materials or apply for a job.

Our internal data security policies restrict access to customers' personal information to authorized employees. Authorized employees may use our customers' personal information for Forever 21 business purposes only. Our employees are bound by Forever 21 policies that require them to maintain the confidentiality of our customers' personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination.

We maintain physical, electronic, and procedural safeguards that are designed to guard our customers' personal information. For example, for the security of your online visit to our Websites, we may make use of firewall barriers, encryption techniques and/or authentication procedures. Any personal information you save on our Website through your online account, including your debit or credit card, and other financial information, will be stored on secure designated servers, accessible only to those who require it in order to process your order and payment. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, Forever 21 cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary and to the extent possible so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the email address you provided to us when you registered with our Websites.

We may use "cookies" to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers' preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our website. The cookies will not contain information that will enable anyone to contact our customers via telephone, email, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain of our services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.

Our Websites may contain links to third party sites. Please be aware, however, that Forever 21 is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours. This Privacy Policy applies solely to personal information collected by Forever 21.

You have choices when it comes to how Forever 21 uses your personal information. When you register online with our Websites or sign-up in our stores, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail and/or email. If you elect not to receive such product marketing information by direct mail or email, Forever 21 may continue to contact you as necessary to service your account and process your transactions. You can change your preferences by following the instructions for opting out at the end of the marketing email, or by following the instructions for Account Information on the Websites or by contacting Customer Service at www.forever21.com/customerservice, or calling in the U.S. or Canada 1-888-494-3837 (EVER) (-Toll Free).

Keeping your account information accurate and up to date is very important so we can provide you with excellent service. If your account information is incomplete, inaccurate or not current, please follow the instructions for My Account on our Websites to correct or update your account information online, or you may contact Customer Service at www.forever21.com/customerservice or call in the U.S. or Canada 1-888-494-3837 (EVER) (-Toll Free).

If you need additional assistance or wish more information about our privacy practices, please call in the U.S. or Canada 1-888-494-3837 (EVER) (-Toll Free) and ask to speak to our Privacy Officer.

Our Websites are hosted in the United States and are intended for United States and Canadian visitors.

This Privacy Policy applies to customer relationships established in the United States and Canada. Parts of this Privacy Policy may not apply to visitors outside the United States and Canada. Like almost every website, our Websites may be accessed by an international audience. If you are a non-U.S. visitor to our website, by visiting our website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, such data may be stored on servers located in the United States, which may have less stringent privacy practices than those your own resident jurisdiction. By providing us with your data, you consent to transfer of such data.

If Forever 21 should ever file for bankruptcy or merge with another company, or if Forever 21 should decide to buy another business, or sell or reorganize part or all of Forever 21's business, Forever 21 may be required to disclose your personal information to prospective or actual purchasers and other parties. It is Forever 21's practice to obtain appropriate protections for information disclosed in these types of transactions. Forever 21 cannot, however, guarantee that Forever 21's Privacy Policy will remain unchanged if Forever 21 is sold or merges with another company.

Children are not eligible to use our Websites. We ask that minors (under the age of 18) only use our Websites in conjunction with your parents or guardians. Children under 13 years of age should not send any information about themselves to Forever 21. If a child under 13 submits information through any part of our Websites, and Forever 21 becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.

You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.

Forever 21, Fashion 21, XXI, XXI Forever, Love 21, Love & Beauty, Life in Progress, For Love 21, 21 Men, F21 Red, and www.forever21.com and http://canada.forever21.com are tradenames and/or trademarks of Forever 21, Inc. and its affiliates.

  • Forever21.com
    Canada.forever21.com
  • Forever 21, Inc.
    Forever 21 Retail, Inc.
    Forever XXI, ULC
  • 3880 N. Mission Rd.
    Los Angeles, CA 90031
    213-741-5100 (office)
    213-741-8995 (fax)